Okmaya Van
A heartfelt Korean kitchen found its home in the heart of IOI City Mall. Okmaya approached us with a simple yet meaningful vision: to bring authentic omma recipes to everyone — comforting, generous, and deeply rooted in tradition. This wasn’t just about opening another F&B outlet; it was about translating warmth, heritage, and everyday Korean home cooking into a brand experience customers could instantly connect with.
Task
To craft a cohesive brand and physical presence that maximizes impact within a 9m² footprint, communicating authenticity and warmth in a bustling mall environment.