Dr. Ora x Watsons Kombi Van
A dynamic brand activation took form through a nostalgic yet eye-catching mobile concept in the heart of the city. Ora Group Sdn. Bhd. engaged us to transform a Kombi Van into a distinctive retail presence at Tun Razak Exchange (TRX), a fast-evolving hub for business, lifestyle and urban culture. Within a compact 9 m² footprint, the design reimagined the classic vehicle into a functional and engaging brand touchpoint that draws attention while delivering a unique customer experience.
Task
Create a mobile retail concept with strong visual identity.