Corkcicle x Tsutaya Popup
A globally loved lifestyle brand met a cultural icon in the heart of Kuala Lumpur’s literary and lifestyle scene. Corkcicle x Tsutaya Pop-up invited visitors into a curated retail moment inside Tsutaya Bookstore Intermark Mall — a Japanese lifestyle-centric bookstore offering a curated selection of books, stationery and café experiences that celebrate slow living and creative discovery. Within a compact 9 m² space, the collaboration needed to capture both Corkcicle’s thoughtful design ethos and Tsutaya’s ambience of cultured calm, creating a destination that engages both book lovers and lifestyle seekers alike.
Task
Craft an engaging pop-up identity and retail experience tailored to a cultured bookstore environment.